Fjord aftershave lotion
Feel and Smell Like Québec Soil's Freshness
Project Focus
Packaging
Line Extension
Ergonomic Integration
Goals
Marchés Publiques de Montreal aimed to attract a new audience with a versatile product. Their aftershave line extension features mint, sage, and cedarwood, all cultivated in Québec.
Challenges
Finding a compromise between design and utility has been the challenge throughout this project because the usage of the product dictates the design.
Outcome
A product representing masculinity and wilderness. The target audience is more likely to walk around and buy edible products on site, further contributing to the MPM cause.
Challenges
Finding a compromise between design and utility has been the challenge throughout this project because the usage of the product dictates the design.
Outcome
A product representing masculinity and wilderness. The target audience is more likely to walk around and buy edible products on site, further contributing to the MPM cause.
